cproglobalGlobal Holdings

Singapore · Integrated living ecosystem

Rebuilding Living.
Rewiring the World.

A Singapore-based holding group building a fully integrated global living ecosystem — from modular manufacturing to distribution, construction and digital platforms.

20+years

Aluminium manufacturing heritage

4divisions

Integrated operating companies

5countries

Singapore, Malaysia, Philippines, Indonesia, Portugal

12entities

Incorporated across the group

01
Group overview

One group, one integrated living system

CPRO GLOBAL HOLDINGS PTE. LTD. is a Singapore-based holding group building a fully integrated global living ecosystem. The group aligns manufacturing, distribution, construction and technology under a single operating model — so that housing is delivered as a system rather than assembled from disconnected industries.

Our Vision

To become the global operating system for living, where homes are delivered through integrated systems, not fragmented industries.

  • Manufacturing
  • Distribution
  • Construction
  • Technology
Rebuilding Living. Rewiring the World.

Our Mission

To transform the housing ecosystem by:

  • 01Simplifying productionthrough modular systems
  • 02Unifying distributionthrough global alliances
  • 03Integrating constructionthrough turnkey solutions
  • 04Connecting everythingthrough digital platforms
02
Our ecosystem

Four operating companies. One value chain.

Originating from over 20 years of aluminium manufacturing expertise in Malaysia, the Group has evolved into a system-driven platform that integrates production, distribution, construction and digital intelligence.

Product manufacturing & modular systems

View division

Global distribution & experience networks

View division

Design & construction execution

View division

Digital ecosystem & supply chain intelligence

View division

The operating logic

Classypro simplifies production. FurnixFlex controls distribution. Acacia delivers execution. FurnixTech owns the ecosystem. Each division is designed to work independently at commercial scale and to compound in value when operated as one connected group.

Division 01 · Manufacturing & modular systems

CLASSYPRO represents the origin and core of the Group

A manufacturing system built on precision aluminium engineering. Starting from aluminium kitchen cabinets, we have expanded into a full-home modular living system.

01

Modular Innovation

Component systems engineered for repeatable, factory-controlled output.

02

Industrial Precision

Aluminium engineering tolerances applied to residential production.

03

Scalable Deployment

Built to be replicated across projects, markets and territories.

The industry problem
The Classypro system
01
Complex to manufacture
Modular components designed for mass production
02
Highly dependent on skilled labour
Simplified installation process (reducing labour dependency)
03
Difficult to standardize
Fast assembly for large-scale project deployment
04
Time-consuming to install
Strong aluminium structure (high durability, long lifespan)
05
Inconsistent in quality
Standardized system ensuring consistent quality

Best-in-class quality & market acceptable pricing

This is not just a cabinet product. This is a production and installation system for the future of housing.

01Cost-efficient manufacturing
02Competitive pricing at scale
03Premium-grade durability

Division 02 · The consortium that controls the channel

Through FURNIXFLEX, we are building a global consortium of manufacturers, transforming how home products enter and scale across markets.

The alliance chain

01Home living brands
02Furniture manufacturers
03Building material producers
OutcomeOne integrated alliance platform

The home & building industry is fragmented

Structural constraints faced by manufacturers today.

  • 01Manufacturers struggle with market entry
  • 02Disconnected customer access
  • 03High cost of retail and distribution
  • 04Limited scalability across countries

When FurnixFlex stepped in

A shared platform replaces isolated market entry.

  • 01Manufacturers collaborate instead of compete
  • 02Shared showroom, shared infrastructure
  • 03Shared customers and distribution channels
  • 04Cross-border expansion capability

For manufacturers

  • Simplifying production through modular systems
  • Unifying distribution through global alliances
  • Integrating construction through turnkey solutions
  • Connecting everything through digital platforms

For customers

  • One-stop full-home solutions
  • Better pricing (factory-direct model)
  • Higher quality control through system integration

Division 03 · Design. Build. Deliver.

Through ACACIA CONCEPT, we transform products and materials into real-world living environments.

Acacia Concept is the execution layer of the group — taking group products, materials and modular systems through architecture, construction and handover into completed homes.

Core capabilities

01
Architecture & Interior Design
02
Construction Integration
03
Developer-Focused Solutions
04
Turnkey Unit Delivery
Acacia ensures
  • 1Seamless coordination across all project stages
  • 2Integration between materials, design, and construction
  • 3Efficient project delivery for developers
What this solves
  • 1Eliminates fragmentation between design and build
  • 2Improves delivery speed and quality
  • 3Ensures consistency across large-scale developments
This is where systems become reality. Where products become homes.

Division 04 · Digital ecosystem & supply chain intelligence

We are building the first fully integrated digital ecosystem in the home and construction industry.

The industry today is disconnected. FurnixTech links every participant in the value chain to a single coordination layer.

The industry today is disconnected

Data is not shared
Customer flow is isolated
Coordination is inefficient
Supply chains are fragmented

FURNIXTECH is not just a platform.

Not just an app.

It is the digital brain of the entire living industry.

01Contractors & construction teams
02Agents & distributors
03Material manufacturers
04Specialistsplumbing, electrical, installation
05Retailers & sellers
06Furniture producers
07Project managers
08End users

Platform model

  • Shared customer ecosystem
  • Cross-selling between participants
  • Integrated B2B + B2C marketplace
  • Service ecosystem integration
  • Digital coordination across stakeholders
  • Financial & transaction support

As the network grows

Data accumulates
Transactions increase
Connections multiply
Efficiency improves

A self-reinforcing ecosystem and massive information network.

03
Global corporate structure

A group structured for cross-border delivery

CPRO Global Holdings Pte. Ltd. is the Singapore holding company of the group. Operating entities are incorporated in five jurisdictions across Southeast Asia and Europe, aligning manufacturing, distribution, construction and technology under common ownership.

Singapore
Group headquarters
SG
  • CPRO GLOBAL HOLDING PTE LTD
  • FURNIXFLEX SOLUTION PTE LTD
  • FURNIXTECH PTE LTD
  • ACACIA CONCEPT PTE LTD
Malaysia
Manufacturing base
MY
  • CLASSYPRO HOLDING SDN BHD
  • CLASSY PROJECT MARKETING SDN BHD
  • CLASSY PROJECT MANAGEMENT SDN BHD
  • ACACIA CONCEPT SDN BHD
Philippines
Regional operations
PH
  • CLASSYPRO PHILS CORPORATION
  • ALUXE KUCHEN VENTURE CORP
Indonesia
Regional operations
ID
  • PT CLASSY PRO INDONESIA
Portugal
European gateway
PT
  • CLASSYPRO GLOBAL SOLUTION LDA
5 jurisdictions12 incorporated entitiesSingapore group holding companyJohor, Malaysia primary manufacturing base
04
Leadership

Board of Directors

A cross-disciplinary board combining manufacturing, construction, international finance and technology leadership — the four capabilities required to operate an integrated housing system at group scale.

Alan Lee, Executive Chairman (CEO)
Alan Lee
Executive Chairman (CEO)
The Architect of a Global Housing Ecosystem
Full profile

Alan Lee is the visionary founder behind CPRO Global Holdings, driving the group's mission to redefine how homes are designed, built, and delivered at scale.

With a strong entrepreneurial track record across construction, manufacturing, and supply chain ecosystems, Alan has built an integrated platform that connects materials, design, production, and end-users into one unified system. His approach transforms traditionally fragmented industries into scalable, data-driven, and highly efficient global operations.

He leads the group's expansion across Southeast Asia, the Middle East, and Europe, focusing on affordable housing, modular construction, and cross-border supply chain integration.

Darren Lee, Chief Operating Officer (COO)
Darren Lee
Chief Operating Officer (COO)
The Execution Engine Behind Scalable Living Solutions
Full profile

Darren Lee brings over 20 years of experience in the home and furniture industry, covering manufacturing, design, installation, and operations management.

He oversees large-scale production systems and ensures operational excellence, consistency, and scalability across multiple markets. His strength lies in building systems that are efficient and replicable, enabling rapid expansion.

Raymond Low, Chief Financial Officer (CFO)
Raymond Low
Chief Financial Officer (CFO)
The Global Strategist for Financial Discipline & Scale
Full profile

Raymond Low brings over 30 years of experience in international finance, including a distinguished career with a German multinational corporation.

He is recognized for his strong foundation in European financial discipline and his ability to navigate complex financial ecosystems across Asia and Europe. With deep expertise in M&A, valuation, and financial structuring, he plays a critical role in shaping the group's capital strategy.

At CPRO Global, he ensures financial efficiency, scalability, and ESG alignment — supporting the mission of making quality homeownership accessible worldwide.

Benny Lee, Chief Technology Officer (CTO)
Benny Lee
Chief Technology Officer (CTO)
The System Architect of Digital & Built Environment Integration
Full profile

Benny Lee combines over 15 years of IT system design and software development experience with more than 20 years in engineering design.

He leads the group's digital ecosystem, integrating technology with construction and supply chain systems to create scalable, intelligent, and connected operations.

Amos Lim, Chief Design & Development Officer (CDDO)
Amos Lim
Chief Design & Development Officer (CDDO)
Master of Construction, Design & Build Integration
Full profile

Amos Lim has over 25 years of experience in construction, engineering, and design development.

He bridges the gap between concept and execution, ensuring projects are practical, cost-efficient, and scalable. He leads the development of standardized construction systems for large-scale housing delivery.

A cross-disciplinary leadership team integrating finance, construction, manufacturing, and technology into one global housing system.

Functional management

Evelyn TayCorporate Strategy Advisor
Daniel LohChief Capital Officer
Agnes GooProject Coordination Lead
Jacqueline HsiaoHead of Logistics
Edmond KhooRegional Business Liaison
Sharon LeeAdministrative & Market Support
Alan Lee, Founder & Group Chief Executive Officer

Founder message

Alan Lee leads CPRO with a clear vision:
Not to improve the existing system — but to rebuild it entirely.

From manufacturing roots to global expansion, he is aligning supply chains, capital, and technology into a unified ecosystem.

Across Southeast Asia and Europe, CPRO is not just growing — it is setting the foundation for how future living systems will operate.

  • CLASSYPRO simplifies production.
  • FURNIXFLEX controls distribution.
  • ACACIA delivers execution.
  • FURNIXTECH owns the ecosystem.
Alan LeeFounder & Group Chief Executive Officer

Corporate enquiries

Partner with an integrated living ecosystem

For partnership, distribution, developer and corporate enquiries, the group corporate office responds from Singapore.

Group holding company
CPRO GLOBAL HOLDINGS PTE. LTD.
Headquarters
Singapore
Manufacturing base
Johor, Malaysia
Platform portal
portal.cproglobal.com